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Event Details
Learn about how to leverage Facebook as a Marketing Platform Cross-Media ( Online, Mobile)
MXM Series is a monthly educational event geared toward the brand marketer that is looking learn about best practices, case-studies and information on how to build a cross-media strategy.
At the core of any event we look at the convergence of Mobile, Digital and Traditional Marketing strategies.
The last several months have been Sold Out! Cross-Media Events have included:
- Print-Media Cross Media ( June) * in cooperation w/ New York Times
- Tablet-Media Cross Media ( July) * in cooperation w/ CleanSlate, OnTrack Events & Samsung
- DOOH Media Cross Media ( August) * in cooperation w/ Digital Screen Media Association
This Coming Event
Facebook Media Cross Media ( September) * In Cooperation w/ Social Media Club, Fangager
Agenda
5:30~6:00PM Networking, Wine & Refreshments
6:00~6:15PM Presentation by Sponsors
Duane Morris/ Fangager/ AdGentDigital
6:15~6:45PM Feature Presentation:
" Marketing on Facebook: Building a Cross-Media Marketing Strategy"
Rich Krueger, Author, Facebook for Dummies
6:45~7:00PM Q&A
7:00~7:45PM Panel: Facebook Marketing Cross-Media. Building the 4-Step Process:
1) Growing Fans
2) Engaging Fans
3) Converting or Monetizing Fans
4) Leveraging Fans to Create New Fans
Moderator:
Maura Curtin, Executive Director, Social Media Advertising Consortium ( SMAC)
Eric Schwertzel, Consultant, Sears Campaign
Eran Gefen, CEO Fangager
Matt Bostwick, CEO A4R4
Webster Lewin, SVP, Social and Mobile Strategies, MSLGroup Americas
7:45~8:00PM Q&A
8:00 PM Concluded
After.... BOND45 Dinner and Drinks
When & Where
Duane Morris Offices
( Heart of Times Square- Enter Building at 45th accross from Bond45)
1540 Broadway
New York,
NY 10036-4086
Wednesday, September 21, 2011 from 5:30 PM to 8:00 PM (ET)
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Hosted By
MXMEvents, Finland Mobile Association
MXMEvents ( MXM) is a cross-media mobile event series focusing on media and marketing services across multiple screens.
Learn more at http://www.mediacrossmedia.com
Contact us at matt@mxmevents.com
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Finland Mobile Association ( FinnMob) is the representative Association of Mobile Companies of Finland. With over 500+ Members, FinnMob has supported the globalization efforts of its members. Recently FinnMob has launched its NYC Branch.
Learn more at http://www.finnmob.com
Contact us at ismo.rantala@finnmob.com
